Our Story

Necessity is the mother of invention. 

Cassette was born to address one of the worst housing crises the U.S. has ever faced.  

In 2019, Cassette founders embarked upon an investigative journey to uncover the obstacles preventing true construction innovation from widespread adoption. Detailed findings led to Cassette’s integrated service model, and to its innovative delivery approach.

The business model encapsulates the belief that building is an intrinsically human exercise, and that groundbreaking innovation in this sector must be accompanied by a human-centric plan that ensures all at the table can succeed.

Cassette also believes that collaboration between the private and public sector can lead to added value for both, and a win for our communities. The company provides shelter for a transitional homeless person for every 100 housing modules sold in any given city, and asks those cities to participate in modular construction literacy workshops to advance the speed of housing production on every level.

Leadership

Dafna Kaplan

Founder & CEO

Dafna Kaplan is the founding CEO of Cassette. As a veteran of both consumer tech and construction industries, she observed the need for a tech-driven innovator committed to working through and with the people that make buildings happen. Hence, Cassette’s unique business model aims to lift all boats with the rising tide of industrialization.

Kaplan's career began with ten years of leadership in global branding and media communications in the software and consumer tech space, with her last role in that sector as Targus' global brand director. In 2004, Kaplan transitioned her marketing expertise to the architecture and construction sector, where she last served as a Vice President of Marketing at MATT Construction, a regionally acclaimed commercial construction firm in California.

Kaplan is passionate about giving back, and has served on association and non-profit boards for over two decades, including the Consumer Electronics Association accessories division board, the Executive and Management Committees of the Urban Land Institute in Los Angeles, the Architecture + Design Museum, and as Public Director on the AIA Los Angeles Chapter Board. She resides in Los Angeles, but travels extensively to research global technology and building trends.

Kaplan holds an MBA, Summa Cum Laude, from the UCLA Anderson School and a BA in Human Services from the University of Oregon.

Nick Butcher

Nick Butcher

Chief Operating Officer

Nick Butcher is both the Chief Operating Officer of Cassette, and its Board Director. His global construction experience and perspective inform the company’s supply chain partnerships, quality assurance, and project management procedures.

He is known globally as a leader of cost management teams handling large scale and architecturally complex construction projects. He has developed an instinct for discerning and interpreting the main cost and risk drivers of a project early in conceptual design and providing pragmatic guidance with architectural sensitivity throughout design and construction.

Nick Butcher